Daimler Trucks North America (DTNA)
Daimler Trucks North America is a part of Daimler AG and is headquartered in Portland, Oregon. DTNA manufactures, sells and services several renowned commercial vehicle brands. Through the company’s affiliates, DTNA is also a leading provider of heavy-and medium-duty diesel engines and other components.
For us, identity is important…
Because it is the perception people have when thinking about a company. Typically this is, or becomes, an emotional response based on experiences with the company directly or on the way it communicates to the world. One of the most valuable assets a company has is its brand personality. Properly building a strong, clear, memorable brand personality will inspire recognition and trust among customers, suppliers, the general public and employees.